Marketing Campaign Assessment
Marketing campaign assessments measure the success of a marketing campaign using a variety of metrics. Monitoring sales is just a small part of this measurement, as there is more to marketing than immediate sales generation. End results can also be measured through the amount of web traffic generated, identifying customer engagement and discovering areas where lasting impressions have been made.
Increasing brand awareness and impressions may not lead immediately to an increase in sales volume, but these are factors that will slowly and steadily help the business to grow. Bo-Dahab TMAS carries out comprehensive marketing campaign assessments to measure the effectiveness of each campaign through various metrics, analysing the resulting data to gain insights that can be used to increase the effectiveness of future marketing campaigns.